DailyCandy is jumping into the online private sale phenomenon and will next month launch e-commerce with the introduction of a members-only site, Swirl, Sample Sales by DailyCandy.According to WWD, the new site will host three sales a week on Mondays, Wednesdays and Fridays. Each sale will last 72 hours, and include both established and up-and-coming names in apparel and accessories like Leifsdottir, Leigh + Luca and Lauren Merkin. While the two sites are positioned as separate entities, DailyCandy editors will choose the goods sold on Swirl. Swirl will soft launch Nov. 16 to a group of DailyCandy subscribers, and officially launch in January. — Ramlah Boadi

Popularity: 3% [?]