Business students of Parsons and Columbia have been collaborating in an interdisciplinary class called “Design and Marketing of Luxury Brands” to develop new ideas not only of the creation of products but analyzing their market and customer bases. This week the students will present their final projects to top execs (of Cartier, Christian Dior, Hermes, Lalique, Louis Vuitton and Luxottica) at Columbia Business School, focusing on the service strategies all the way through the retail process………

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